
Classified as logistics · high priority · human review required before send.
Commerce backbone, EU-grade tax and pricing, guarded AI — plus EAMS for support email execution and Review Commander for Google reputation. Composable modules, one architectural standard from MATIKA.
Unify catalog, price, and tax logic so every storefront and channel runs off the same operational truth — then layer AI where it earns trust.
Brands, regions, and assortments from one backbone with shared governance and release cadence.
Agreements, tiers, and campaigns encoded next to the catalog — not buried in spreadsheets.
EU VAT and invoicing patterns that track regulatory change without weekend fire drills.
Lift conversion and AOV with margin, inventory, and brand voice as hard constraints.
API-first patterns for traffic spikes, new regions, and continuous delivery your SRE team recognises.
Contracts, catalog visibility, and shipping logic that follow the buyer — B2B or B2C.
Operational AI
When the bottleneck moves from checkout to inbox or Google reviews, activate the same human-in-the-loop discipline — without bolting on another vendor culture.
Depth you can brief internally
Each brief is seeded in the CMS — send stakeholders a link, then loop back here for the integrated story.
How FusionTrade treats every storefront as a first-class surface while keeping one source of truth for products, prices, and policy.
Commercial policy next to the catalog with audit trails finance trusts.
Versioned VAT logic aligned to catalog and pricing releases.
Responsible ranking with business constraints, not black-box scores.
Horizontal scale and clear transactional boundaries for integrations.
Why teams shortlist FusionTrade
Tick the boxes that usually kill enterprise deals — we built the defaults in.
Logs, approvals, and role separation that map to GDPR conversations.
Locales, languages, and tax nuance treated as first requirements — not phase two.
ERP, CRM, WMS, Desk365, Google — APIs and patterns operators already know.
Dashboards for adoption, exception queues, and workflow success — not vanity charts.
EAMS for email → ticket → human-approved reply → sync.
Review Commander for import → draft → approve → publish to Google.
Composable rollout so you prove ROI on one channel before global switchover.
MATIKA stays through behaviour change — not just integration week.
| Pain | Before | After |
|---|---|---|
| Commercial truth | Conflicting spreadsheets | Single policy engine + history |
| AI in production | Shadow tools & no audit trail | Guardrails + human approval hooks |
| Support throughput | Inbox heroics | EAMS structured workflows |
| Reputation | Slow, inconsistent replies | Review Commander pipeline |
| EU change | Panic releases | Continuous automation patterns |
Convince your committee
Bring your hardest workflow — we will map it to FusionTrade, EAMS, or Review Commander with a delivery outline you can circulate internally.